Coca Cola External Environmental Factors

During the strategic marketing management process, there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends, economic and government trends, consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these trends. I believe that for Coca-Cola, there are external forces in all of these areas that they must be aware of and incorporate into their planning if they are to continue to be successful.When it comes to technology, in recent years there are many emerging trends that I feel that Coca-Cola could use to their advantage. The popularity of services such as Twitter and Facebook may give Coca-Cola the opportunity to spread the word about their products to territories that haven’t yet been reached by their competitors. Since the majority of people use these services all over the wor ld, we feel that it is a great place for them to advertise.While it is still very important to have advertisements on television, more and more people are using the internet, and we feel that by collaborating with internet companies, they would be able to increase their profits. In addition to the increased use of the internet, another technology trend that Coca-Cola should be aware of is the production of bio-degradable bottles. Today’s plastic bottles are very bad for the environment and people are aware of this. Until recently, there was only technology to produce plastic that was made from petroleum.Now though, in the year 2010, there is technology to produce plastic that is made from plants. This plastic, also known as PLA or polylactide, emits fewer greenhouse gases, uses less energy than other plastic bottles and is also recyclable and compostable. We believe that since the environment is such a high priority in everyone’s minds, they should take advantage of th is technological development. Economic and Government trends are an extremely important part of the external environment. Since consumers are directly affected by the status of n economy, a company should always be aware of the economic conditions in the countries in which they operate. Currently, all over the world, we are dealing with a recession. The unemployment rate is very high, and as a result, consumers have decreased buying power. When consumers have less income, the first thing that they stop buying are luxury goods. In my opinion, Coke is a luxury item and not a necessity. I feel that if Coca-Cola wants to continue to be successful in the current economic conditions, they must begin to produce goods that people must buy. An example of such a product would be dairy products, like milk.While a consumer who has a strict budget may skip purchasing Coke, they will not skip on purchasing milk. While technological and economic factors are extremely important to Coca-Cola, we fee l that currently, the most important factor that needs to be addressed are changing consumer trends. Today, consumers are becoming more and more health conscious. When people purchase a food or drink, we think that they would ideally prefer something that has some health benefits to it. Coke has always been criticized for being bad for your health due to the food coloring, carbonation and high-fructose corn syrup.While we don’t believe that it is likely that Coca-Cola will lose much business to other cola competitors such as Pepsi, I do feel that they will lose business to companies that are producing healthy alternatives to cola, such as fruit drinks. I feel that Coca-Cola should be innovative and possibly consider changing some of the ingredients in Coke, such as using natural sugar instead of corn syrup and natural sources of food coloring rather than chemicals. Another very important consumer trend that should be noticed by Coca-Cola is the increasing population of Hispan ics in the United States.Hispanics make up a very large part of the population, and Coke isn’t marketed specifically to this ethnic group. We feel that if Coca-Cola marketed more directly to Hispanics, they would increase their profit. Lastly, a very important consumer trend is being â€Å"green†. As previously mentioned, consumers in the United States, as well as the majority of other countries in the world, are very concerned with the effects of pollution and the general well being of the planet. Coca-Cola’s biggest competition is Pepsi. In the past year, Pepsi has introduced the â€Å"Pepsi Refresh Project. †This program awards funding to people in America who have come up with great ideas on how they can improve their community. Some of the ideas that have been funded by Pepsi so far are making school buses more eco-friendly, growing fresh produce at schools to fight childhood obesity and making buildings in cities more energy efficient. In 2010, the Pepsi Refresh Project will give away more than $20 million to people with similar ideas. Each month, Pepsi will accept up to 1,000 new ideas every month and will award up to $1. 3 million in grants to the ideas who have received the most votes by other consumers.We feel that this is a very effective way of bettering the world that we live in and that Coca-Cola should do something very similar. Pepsi has so far only implemented this program in the United States, so this gives Coca-Cola the opportunity to use this idea on a global scale, and extend the benefits to other countries. We feel that being â€Å"green† is a very important consumer trend, and if Coca-Cola used a similar program across the world, they would begin to develop an image where they have the environment’s best interest at heart, and will gain the support of people all over the world as well as increasing their profits.

Communication Studies Internal Assessment Essay

The Communication Studies course requires us as students to complete an internal assessment. The internal assessment grade will be added to the cape communication studies examination grade to produce the final grade. Not completing the internal assessment will result in a failure grade because without the internal assessment grade the examination grade will ‘Ungraded’. Relationship to Work-related Interests The theme that I choose to study for my Internal Assessment has no relation to my work related interest. Relationship to Personal Interests The theme that I chose has significant relation to my personal interest. It is my personal opinion that the police force has caused their police related killings to rise greatly over the years. Theme and Purpose THEME The theme that I will be focusing on is Police Brutality but looking in depth on reckless shooting. PURPOSE My purpose for choosing this theme is because the number of police related has made a significant rise over the years and the police’s incident reports seem to be inaccurate and unbelievable. Treatment PREFACE The reflective piece is a story about a boy who witnessed police brutality first hand. The intended audience for the piece is my subject teacher, fellow classmates and to others to whom it may concern. Reflective Piece Another week of football practice was finally over for David. He was extremely tired and had a long journey home since he lived about forty miles for school. David was a seventeen year old boy in his last year of high school. David had to take three different vehicles to and from school every day. He left school about 5:00pm and now as he was about to board his second vehicle it was 6:30pm which means he would not reach home until minutes to nine. David did not like to travel on the road at such late hours but had no choice, to remain a member of the football team, practice was a must. While travelling on the bus David was replaying what he learned at school today in his head, both at class and on the field. Because David was a strong believer that sports plus academics was the recipe for success. About to board his final transport home he hears his name being shouted from behind. â€Å"David, David!!† When he looked back it was his Uncle Sean. David’s Uncle was an electrician; he lived seven blocks away with his wife, Stephanie, and their three children, Danielle, Kayla and Donovan. David liked Uncle Sean the best because they shared the same love for football. â€Å"How was football practice David?† Sean asked as soon as David entered the car, â€Å"It was cool, learnt a new tackling technique today†, David replied. The rest of the journey they talked about nothing but football, the English premier league, the best football players in Jamaica, the world cup champions. David completely forgot how tired he was and was completely wrapped up in his intense conversation with his Uncle. Out of nowhere behind them they heard a police’s car siren. Uncle Sean, thinking that they wanted clear passage to pass, slowed down but they were not passing the car. Uncle Sean decided to stop the car and see what the problem was. The police car stopped in front of them and two police officers exited the car. â€Å"Get out of the car, this is a search†, one of them ordered. David and his uncle exited the car and watch while the one of the officers searched the car. The other went to David and his uncle, â€Å"Lift your hands in the air and spread your legs, two a inno†, he ordered. After completing his search he walked over to the other officer. â€Å"So we find weed pon yuh, yuh no say yuh can affi pay five thousand dollar or else†, one of the officers said, holding a parcel with ganja inside of it. â€Å"That is not mine; it must be yours because I don’t know where you found that. It could not be in my car†, Sean replied. â€Å"Yow idiot bwoy, a accuse yuh a accuse mi partner!† the other officer shouted. The police officer walked right up to Sean and hit him in the face. â€Å"do wah yuh want, mi nah pay yuh no money batty bwoy†, Sean screamed. The police man pointed the gun in Sean face and said, â€Å"gaan way to far† and fired the gun, twice. David ran in some nearby bushes and escaped the police. That night David’s uncle died. Again the police force had robbed another family one of their valuable members. Robbed a business one valuable employee and robbed society a valuable member. David reached home safely and told his mother everything that happened. *JUSTICE MUST BE SERVED*

Students With Learning Disabilities In The Classroom Education Essay

Baum, S. Owen, S. , Oreck, B. ( 1997 ) . Transfering Individual Self-Regulation Procedures from Humanistic disciplines to Academics. Arts Education Policy Review 98.4: 32 ( 1 ) . Retrieved from General OneFile April 06, 2010. What is the article about? This article discusses the correlativity between pupils with larning disablements in the schoolroom and their ability to constructively use themselves in other countries of instruction. Why was the research performed? The research was performed to demo that pupils could use self-regulation in humanistic disciplines instruction to their schoolroom surveies and could better their overall instruction public presentation. Findingss This article explores the research behind how pupils learn in the humanistic disciplines and how those methods of direction can be used to better instruction and teacher instruction. It has been shown that effectual humanistic disciplines direction encourages the development of single schemes and multiple solutions to jobs Strengths The article was broken down into easy digestible subdivisions that were easier to understand and measure. Failings The tabular arraies where non good developed and were difficult to follow doing the article less cohesive overall. Deductions for Practice Self-regulation occurs when pupils monitor precisely what they are making and compare their advancement to an internal criterion and have finally have assurance in what they are making. This can be developed by external environment factors and while everyone can profit from self-regulation it would be particularly of import for this accomplishment to be taught to underachieving pupils. Key words Dance and Society Citation Cote, P. ( 2006 ) . The power of dance in society and instruction: lessons learned from tradition and invention ; Rich dance experiences, and the dynamic tenseness between tradition and invention, supply a solid foundation for dance instruction. JOPERD — The Journal of Physical Education, Recreation & A ; Dance 77.5: 24 ( 10 ) . Retrieved from General OneFile April 06, 2010. What is the article about? This article addresses the links between society and dance instruction. The writer looks at how each interacts and alterations the other. She besides examines dance instruction teacher-training plans and there consequences. Why was the research performed? The writer presents the stuff on the footing of her experience and the function dance played in her life played a big portion in her research layout and presentation. Findingss The writer found that while reflecting on her old ages of find and learning her positions were confirmed that the apprehension of the humanistic disciplines evolves over old ages of life closely with them. She purports that dance instruction promotes connexion with the community and that future instructors should develop enterprises which create happy schoolroom environments. This procedure can get down during instructor development and readying. Strengths The writer is really familiar with the capable affair as she was trained as a terpsichorean and a dance teacher. She used that cognition to compose an in deepness survey on dance in society and its application in instruction. Failings With the writer concentrating entirely on her experiences as a dance teacher the article is limited that experience and is directed more towards learning dance with a smaller focal point on instruction. Deductions for Practice By developing dance teachers decently the benefits to the pupils progresses into all facets of their lives non merely through dance. Key words Dance and Society Citation DeMetz, K. ( 2007 ) . Toward a synthesis of scientific discipline and theater humanistic disciplines. Forum on Public Policy: A Journal of the Oxford Round Table. Retrieved April 06, 2010 from Academic OneFile. What is the article about? This journal article discusses how scientific discipline and the theater humanistic disciplines, chiefly play and dance, have shared a successful relationship that has historically benefited society. Why was the research performed? The research was performed to demo how scientific discipline and the theater seek the same things. Findingss The writer found that systematically over two thousand old ages at that place has been a successful partnership between scientific discipline and the humanistic disciplines which should help in doing a instance for interdisciplinary course of study in our current instruction system. Strengths This article is really good written and leads the read from historical findings of links in scientific discipline and the humanistic disciplines to more current applications and deductions for modern society. Failings If you are unfamiliar with scientific discipline and the Laws of Motion, Newtonaa‚Â ¬a„?s Laws, etc. this article will do for a confusing read. Deductions for Practice Although a New York Times column was keening Americaaa‚Â ¬a„?s illiteracy in the countries of scientific discipline and math a recent survey showed that those pupils who studied the humanistic disciplines performed better in six classs of literacy and critical thought accomplishments. These Numberss show a direct correlativity between the humanistic disciplines and improved instruction benchmarks. Key words Dance and Society Citation Kinderfather, K. , & A ; Porter Hearn, C. ( 2010 ) .The National Dance Association: the leader in dance instruction: these are some of the ways in which NDA has affected the universe of dance instruction in the past 25 old ages. JOPERD — The Journal of Physical Education, Recreation & A ; Dance 81.1: 40 ( 5 ) . Retrieved April 06, 2010 from General OneFile. What is the article about? This article covers the assorted ways in which the National Dance Association ( NDA ) has affected the dance community over a 25 twelvemonth period and reviews future programs of the NDA to go on to heighten community and life styles of persons of all ages. Why was the research performed? This research was performed to supply an accurate overview of the benefits that the NDA has provided to the universe of dance and the community and their hereafter programs. Findingss NDA has contributed significantly to community instruction through dance for persons of all ages and continues to be after for the hereafter of dance in society. Strengths Provides a batch of basic information on how dance has historically been a portion of society and continues to be a portion of a strong foundation. Failings This journal article gives a wide overview of what the NDA has accomplished, but does non travel into any existent deepness. Deductions for Practice Re-enforces other journal articles and surveies that show dance incorporated into society will go on to profit persons of all ages and aid prepare pupils for todayaa‚Â ¬a„?s society. Key words Dance and Society Citation Monroe, J. E. ( 1995 ) . Developing cultural consciousness through drama. JOPERD — The Journal of Physical Education, Recreation & A ; Dance 66.8: 24 ( 4 ) . Retrieved April 08, 2010 from General OneFile. What is the article about? The function of drama on the development of cultural values and how dance can be incorporated into recreational plans in a manner to increase cultural consciousness and community engagement. Why was the research performed? This research was performed to demo how culturally play-based activities have been the cultural footing to go through down or present values within a community from coevals to coevals. Findingss Adults benefit from the interaction every bit much as the kids do. This survey showed that drama could supply the participants the chance to research the word around them and let them to go more culturally cognizant of and accepting of the diverseness they are surrounded by in their environment. Strengths This journal article reviews a assortment of signifiers of drama that would be good to cultural consciousness and value based betterments every bit good as how to develop a culturally based plan and who should be involved in the development of those plans for maximal effectivity. Failings The article covers a broad assortment of possibilities for cultural based consciousness non focused on dance entirely. Leans more towards play alternatively of utilizing dance as a focussed, dedicated signifier of look that benefits society and cultural diverseness and consciousness. Deductions for Practice By integrating play-based activities and dance you can supply a multicultural value system which will stress credence of differences between cultural systems. This would include assisting to develop a positive ego image for those persons who would be most affected by racism. Key words Dance and Society

Marketing Communications & Branding Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing Communications & Branding - Essay Example As part of analyzing the success story of ALDI, the company’s target market will be identified followed by examining the type of marketing communication tools the company is using to promote the corporate brand. After discussing the key external factors that may have affected ALDI’s brand, ways on how these factors could alter the company’s decision to select the best marketing communication tools will be tackled in details. The target market of ALDI includes people of all gender who are the price conscious, decision-maker, and purchaser of grocery products. Regardless of sexual orientation, financial standing in life, or educational background, the target market of ALDI includes people of all ages. In order to promote the ALDI brand to its target consumers, ALDI is using a wide-range of personal and non-personal communication channels such as company website, social networking sites, and mobile advertising (Grill, 2008). With the use of the company website, ALDI regularly reminds the people that ALDI as a company is a brand that offers affordable consumer products. This particular marketing strategy is effective in terms of keeping price conscious individuals loyal to the brand ALDI. As a result of having a positive experience with regards to the company’s product prices and the quality of customer services, it is the customers who share their personal experiences with other people. With regards to the company logo, initial ‘A’ in ALDI’s logo reminds the people that they can easily purchase a wide-range of affordable products simply by visiting the company’s store sites (ALDI, 2010 a). (See Logo below) Establishing a strong brand is important in terms of making the ALDI’s target consumers feel more associated and stay loyal with the brand. In line with this, public news report could either help increase or decrease the reputation of a brand such that a good publicity could encourage more buyers to stay loyal with the brand

The Freedom Riders ..Civil Right Movement Research Paper

The Freedom Riders ..Civil Right Movement - Research Paper Example In addition, the history of America affects the direction and roles of the government. The Freedom Riders movement is a specific point in history that changed the course of the government. Because of the movement, the government enacted legislation to allow equal rights. In May of 1961, a small group of African-Americans as well as white supporters took a journey on a bus (Arsenault 1). This journey became symbolic of the struggle for equal rights. Thirteen riders got on buses that were supposed to be for white people only, and refused to get off. Their goal was to reach Alabama from Washington. One bus was set on fire when it reached Alabama, and most of its riders were brutally beaten. This original group of Freedom Riders placed themselves in harms way in order to support a movement greater than themselves. After the African-Americans reached Alabama, people across the United States were more aware of the struggle for civil rights. They inspired more than sixty more freedom rides across the country and sparked a movement (et al). President Kennedy first attempted to stop the Freedom Riders (Bullard 20). When he realized he could not stop the protests, he chose to help them out. He told the southern states that their segregation laws would still be in effect if they agreed not to harm the Freedom Riders. Even though the Freedom Riders were not brutally beaten after President Kennedy made this agreement with the southern states, they were still arrested once they finished their ride. Elected officials grew frustrated with the Freedom Riders. In an effort to stop the movement, Attorney General Robert Kennedy â€Å"took the unusual step of asking the Interstate Commerce Commission to issue regulations against segregated terminals† (et al 21). Surprisingly, the Interstate Commerce Commission agreed. Essentially, the Freedom Riders won. They had set out to end segregation of public travel, and that is exactly what the United States

Market Research Essay Example | Topics and Well Written Essays - 2750 words

Market Research - Essay Example The paper has been linked to the various literatures that have been provided in the past and this provides a basis for the entire paper. Various aspects like the scaling methods, the data collection methods, and also the data analysis methods have also been discussed herewith in. Conducting a quantitative research is very beneficial as it allows the researcher to gain a better view of its customers and enables the company to improve its services based on these feedbacks that are gained. The market research attempts to find answer to the following questions: a) What is the relative importance of various factors that customer expect from their hotel stay? b) What is the level of customer satisfaction towards their hotel stay in the chosen hotels? Based on the literature analysis of similar studies in the past, the researcher has identified some of the factors that seem to be important as expectations from the customer. Hence the information that is required at this stage of the research is the customer’s views on the following elements of the business: For the company to be able to attain this information there are a few methods that the hotels can adopt. The methodology used to conduct the research is referred to as the ‘research methodology’. There are a number of different approaches that are available for research methods. The research approaches used in the study comprises a mixture of both the â€Å"phenomenological paradigm† which is also referred to as a â€Å"qualitative† approach, and the â€Å"positivistic paradigm† also known as the â€Å"quantitative† approach (Collis & Hussey, 2003, p. 47). With the positivistic paradigm, the emphasis is on using measurement to find out the relationships between facts and causes of the phenomenon. This is â€Å"an essential element of the research process under this paradigm† (Collis & Hussey, 2003, p. 57). This

Effects of Population Density Essay Example | Topics and Well Written Essays - 1500 words

Effects of Population Density - Essay Example Overall, the population grows in the world, and the population density becomes higher, especially in urban areas and large cities. In addition to physical population density, researchers identify another type of population density known as psychological state of crowding. Therefore, while discussing the topic of population density it is important to take into account not only pure statistics on density, but also the individual’s perceptions of crowding (Jain, 1987). Physical population density may cause negative effects on human behavior associated with intrusion to their territory, abuse of their personal space and/or breaking of their privacy. This paper aims to provide a more detailed analysis on how the concepts of territoriality, privacy, and personal space have become increasingly important as populations become denser. Also, this paper aims to examine the concept of noise and how it affects individuals. Privacy is an integral need of any individual, as it is â€Å"right to be left alone† (Ogden 2008, 20). With the development of Information Technologies and globalisation, the concept of privacy has been extended significantly covering thus the issues of private communication, surveillance, corporate monitoring, etc. Practically all people expect privacy in their lives as this is one of the fundamental human rights declared in the Universal Declaration of Human Rights (Ogden 2008). However, despite such a strong legal buttress, privacy as the human right has many different threats, varying from political and technological to social changes. One of such threats is increased population density (Ogden 2008). Territoriality initially was an important political and geographical term. Nowadays, it is widely adopted in environmental psychology and implies a concept whereas an individual organism or a group of organisms attempts to control a specified territory (Bortman et al., 2003). In other

Analyze and assess the understanding of the relationship between Essay

Analyze and assess the understanding of the relationship between Judaism and the modern world outlined in Jonathan Sacks' 'The Dignity of Diference' - Essay Example d has always resulted in clash of civilizations resulting in large scale devastation, melancholy, and disaster as is evident from the September 11, catastrophe in the United States. This sends out an unblemished message – that of the disastrous consequences of attempting to establish a single way of life in a multicultural society. Jonathan Sack’s book on The Dignity of Difference: How to avoid the clash of civilizations is based on this ongoing issue of changing face of religion in an age of globalization and its various implifications. For better or for worse, religion, has re – emerged amidst an atmosphere of heightened apprehension and uncertainty. And more often than not mankind is faced with its detrimental consequences. A careful study of religious sermons across the globe reveals that the apathy shown by the torchbearers of religion in the name of God, are often the result of the malicious intents of the highly manipulative religious leaders and their communities. A brief probe into the contemporary clashes spurred on religious grounds would reveal a series of non exhaustive and disheartening events that history has witnessed over the years, some of which are still ongoing, such as the clash between Hindus and Muslims in Kashmir, India, Jews and Palestinians in the Middle East, Catholics and Protestants in Northern Ireland, and the fearsome Taliban in Afghanistan. Sack’s book provides a stimulating and elevated view of his religious perceptions that seek to promote inter – cultural congeniality and benevolence. The author, being a staunch follower of Judaism: an orthodox Jew is highly religious and yet disapproves of overbearing display of one’s religious beliefs and its imposition on the followers of other faiths. His position as the chief rabbi of the United Hebrew Congregations of the Commonwealth1 and his approach towards following one’s own cultural values in a multicultural environment enables him to confront and enlighten aggravating

Procces to practice Essay Example | Topics and Well Written Essays - 2000 words

Procces to practice - Essay Example the floor, the viewer is just able to skirt around it, for my suspending object from the ceiling and the wall plays with the visual of weight, drop and breakable. For example, during the process of my experiments with the various mediums and finding a way to represent, I made two different sorts of object, in one object I made amalgamates space around it, following works (intimately object, a chair and the dead body). This type of composition identifies with the quote, â€Å"Three dimensional works by minimalist artists used wide range both the surrounding space and the viewer.† Hence, I desire to establish the relationship between the sculptures processes and materials used and the idea of making uncanny objects. Nevertheless, in some of my works I did not incorporate space since, â€Å"You cannot understand the place without being capable of understanding form and to understand form you must be capable of understand space.† These include works such as Au nature, and untitled water object. In terms of material, I used particular materials such as an everyday object, cement, water, and the plastic bag, latex, fruit and here they act as properties in determining the form of my objects. This is a new exploration just like, â€Å"In the twenty century arts began to explore new recourse in a quest to discover what sculpture could be and what it could be made for.† As mentioned above; cement is one of the materials I have used in my work. Cement is a dead, waterproof material often used for outdoor sculpture, building and big scale; it can directly onto a supporting structure, pattern and object. First, I mixed plaster powder with water, which is fast sited, I practiced as a construction material of the making mould. Then, I used water, which is as a significant influential material in my recent works. It is an element of nature that brings specific aesthetic qualities. I also used fruit, which is an organic material and rot material. In terms of technique and material,

The Hazards Of Smoking Essay Example | Topics and Well Written Essays - 750 words

The Hazards Of Smoking - Essay Example   The cigarette has been part of man kind's evolutionary journey for a long while now. In the present day, it holds an entire industry in form of tobacco industry. Established cartels, business enterprises, firms, stake holders, suppliers, and investors are associated with this business.   National, international and multinational operational operations are conducted and across the continent exchange of cigarette products is performed.   Governments issue proper licenses for its promotions, it's selling, its usage for trade and other purposes. A large amount of investment alone in the field of advertisement of tobacco and cigarette is done and every local media in different parts of the world have been enrolled into it. Hence it is a menace that has spread its web firm and strong and has become an integral part of every society and mainly the male members of respective societies.  The path forward:  Having mentioned its vastly spread network, a vigorous policy must be devis ed to ensure that the menace can be eradicated and controlled in a contained manner in order to protect the precious lives from it.   The alarming fact about it is the point that it induces its impact into others through passive smoking and inhaling. It is being said that through the passive smoking, the people in the vicinity are nearly or equally prone to the threat of its dangers. Smoking, in general, is a very dangerous thing and poses threats to health and the human body in many forms.

Survey of Mathematical Methods Essay Example for Free

Survey of Mathematical Methods Essay This week’s assignment is about the use of misleading statistics. Companies and individuals use statistics in a variety of way in order to provide information on certain things. The use of misleading statistics, while not ethical, could be viewed as valuable, if it increases profit margins or awareness of the stated topic of the statistic in a biased way. Question number 8 provides a statistic that Vitamin E is an antioxidant that may help fight heart disease and cancer. (Bluman, 2011) The phrase â€Å"may help† does not include any specific sample groups. It is not known in whom the vitamin will fight heart disease and or cancer in. the reader could imply that vitamin E would fight both cancer and heart disease without any concrete supporting evidence. The graph in question number 2 is considered misleading for representing sales of pumpkins in 2000 by using a much larger picture of a pumpkin than they did in 1990. It is using a 2D image, instead of a one dimensional bar. This could be misleading as we could look at the overall area of the pumpkin, instead of just the height, and see an extremely large increase in sale, and not the actual increase. (Bluman, 2011) I chose question 8 because of its prevalent use today. I have seen hundreds of TV and magazine advertisement that use the same exact phrase â€Å"may help†. With this study I have become more circumspect of those advertisements and would home that in the future I will not be as easily influenced by â€Å"may help†. Question 12 caught my attention also, as it is used primarily in print for implying small increases in the topic at hand. I tend to read fast and have many times, implied a large change due to the misleading graph. The two dimensional use of graphing is targeted at people such as myself. I usually glance at a graph, not taking time to look at the values for â€Å"x† and â€Å"y†. I am unsure of how many times this has occurred, but I will be more watchful for this technique and the other listed in this section.

Condom Manufacturers Essay Example for Free

Condom Manufacturers Essay 1. The online survey is faster and inexpensive, regardless of sample size; there are no printing, postage, labor, travel or telephone costs. And the answers are more honest than other channels. 2.(1) do you like shopping online? A. Yes B. No (2) Do you know where you can get a condom? A. Yes B. No (3) Which place is your prefer for purchasing the condoms? A. Supermarket B. Vending machine C. Online D. Sex shop E. other place (4) Do you feel embarrassing or strange feeling when you are buying condoms? A. Yes B. No (5) Is it convenient for you when you want to buy condom? A. Yes B. No (6) Why do you think it is difficult to obtain a condom? A. too expensive B. they are sold too far away C. embarrassed D. it is hard to find a good brand 3. In order to know the reason why there are 30% buyers still have some reservations about buying condoms, first of all, we have to use the survey methods of primary research. Secondly, the motivation research can be used, which consists of projective technique and focus group discussion. We can give some incomplete sentences  and ask the research respondent to complete them. Therefore, we can base on the result to analyze the personality and innermost thought of the respondent. Moreover, observing consumer behavior in the marketplace is another important way to collect market research data. We only record consumer behavior without questioning them and usually without their even being aware of the process. For example, do the buyers read the package? Do they compare prices? The last method is called experimental research. If Durex Company increase the retail price of a particular product, will that lead to fewer sales in the store? To discover the correlation between these factors, we may conduct an experiment, in which we gather data by manipulating certain factors under tightly controlled conditions to test cause and effect. For example, we can change the price for one group, and observe the effect of that change on anther variable, usually sales. After the data have been collected, the final step is to analysing, interpreting and presenting these research data. 4. Firstly of all, we would like to say, the main purpose of using condom is to prevent pregnancy, and it is for the sex using. For the business ethic, the condom manufacturers has responsible and duty for the 14-16 years old people, according to the some countries policy that sex under 18 years old is not legal. Therefore; on the business ethic and policy part, the condom manufacturers should take some actions for the teenager user, for example, prohibit sell condom to less than 16 years old people or mention some warning sentences on the condom bag. Furthermore, the condom manufacturers should also attention when they operate in the advertisements.

Changes to British Identity and Attitude Since the 1950s

Changes to British Identity and Attitude Since the 1950s How has British identity and attitude changed since the 1950s? Introduction Many people find it difficult to cope with changes in people’s attitudes and identity, particularly since the 1950s. They struggle with the direction in which society appears to be going. The expanding nature of contemporary society means that there are more opportunities for people, this coupled with an expansion in skills and a less authoritarian attitude in the workplace gives people greater individual freedom. However, the continuing changes that have taken place in society over the last fifty years requires that people develop a greater adaptability in regards to their personal identities their attitude towards self and society. They need to be ready to move along with the rate of change and this requires a corresponding change in how they understand themselves. Thus, for Giddens (1991), the self is an ongoing project whereby identity is made and remade to meet the conditions of modern life. This paper will look at how British identity and attitude have changed since the 1950s. There will be a brief look at what life was like in nineteen fifties and how identity was understood. This will then be compared to attitudes and identity today to highlight the changes. 1950s Britain Post-war Britain was quite different to today. In the early 1950s there was still a good deal of war damage which led the Government to introduce massive building programmes to ensure adequate housing for the population. Immediately after the war the welfare state was set up. The funding of this was based on the notion that the (predominantly male) workforce would continue to have full employment, which led the Government to claim that it would be able to look after its citizens from the cradle to the grave. They were overly idealistic in their views and in the last fifty years Britain has witnessed massive changes in both welfare and employment work and welfare. Attitudes have changed towards family structures and this, along with other cultural changes, has had corresponding implications for peoples’ identities. In the years following the Second World War people felt that they were secure in their employment. In industry working class men were conditioned to the view that if they worked hard then they would have a job for life, even though they may not have earned a lot of money (Giddens, 2001). This is no longer the case however, and is one of the many reasons that there are now so many women in the workforce (Abbott and Wallace, 1997). In 1950s Britain society was clearly class ridden and people did not often move from one class to another. The class into which a person was born therefore was very often the one in which they stayed and this had implications for their life chances in other areas. People did not have the choices that they have nowadays few women went out to work and it was the father’s responsibility to go out and earn money to support his family (Walby, 1986). In the years since the nineteen fifties the face of Britain has altered. There have been massive changes in employment patterns and this has, in many cases, led to changing roles in society which has had further implications for people’s sense of identity. Post-War immigration along with rapid social and technological change has brought with it n increasing focus on contemporary racialised and ethnicised identities. This mixing of new identities along with older ones, and the introduction of new cultural forms contributes to the sense of uncertainty that many people feel is a feature of modern life (Hall, 1992). British Identity The concept of identity is extremely important in sociological thinking, furthermore, constructions of identity are also closely linked to culture and people’s identities are reflected in the cultures and sub-cultures to which they belong (Willis, 1967).Smith (1991) claims that in Britain in the 1950s there was a fairly homogenous cultural, aristocratic sense of Britishness, which dated back to the sixteenth century. The British nation state, therefore was, essentially, seen as English with elements taken from Wales and Scotland. Langlands (1999) maintains that: As it is true of all national identities, the meanings and saliency attached to Englishness are fluid and have varied considerably; it has at some times drawn upon Celtic sources; and at other times it has been conflated with Britishness (the myth of our island race for instance) (Langlands, 1999:60). The Arts Council was established in 1947. This was an attempt to bring art to as many people as possible. Ballet, Opera and the theatre were publicity and held up as models of British cultural life. During the 1950s collectivist policies were pursued which resulted in cultural stability. Cultural heritage is of great importance. (the National Heritage site tells us) it is also crucial to the construction of identities and to social behaviour (Turnpenny, 2004). These policies which promoted what were seen as ‘high’ culture were stable until the late nineteen sixties and seventies. The growing number of immigrants was changing the way Britain looked and the way it had to find new understandings of itself By the 1970s things had changed and opinions on the far left held all cultural values as a reflection of the interests of white middle class males (Abbott and Wallace, 1997).. In the nineteen eighties the market principles of Margaret Thatcher’s Government meant that art had to justify its continued existence on the basis of its marketability. In 1986 the cultural policy advisors to the Greater London Council wrote: In an age when we know longer expect to find a single all- encompassing truth, the best strategies for survival often involve creating alternative, exclusive realms, which reject dominant modes (Mulgan and Worpole, 1986:32) When New Labour came to power in the 1990s it took over elements of the left and the right in an attempt to promote a more diverse and inclusive view of culture and cultural heritage (Pearce, 2000). Pearce contends that: Cultural heritage is something that can be inherited, which enables the inheritors to enter into their rightful states and be their true selves (Pearce, 2000:59). This cultural heritage consists of artefacts, practices, objects and cultural spaces which people recognise as part of their cultural heritage. Turnpenny (2004) maintains that this heritage relates to all aspects of a nation’s life. Current cultural policy concentrates on buildings or monument, making heritage very tightly defined and denying wider cultural interpretation (Turnpenny, ibid). Social practices which are a source of group identity have been omitted from Government legislation on cultural heritage yet they traditional, and cultural significance and should therefore be considered as part of our cultural heritage (Jones, 1996). Turnpenny (2004) argues that this is oppressive as it does not take into account community values and the communities’ perceptions of their cultural heritage and it thus contributes to social exclusion. Current cultural policy, in its neglect of the intangible, separates fact from value. In doing so it imposes a form of national identity that does not truly reflect the identity of community groups in Britain. Changes in society affect social structures which in turn affect people’s identities in myriad ways. Because identities are no longer fixed, but as Bradley (1996) has argued are fractured, they are a source of continuing uncertainty. This uncertainty leads to further changes in the social structure. Contemporary people’s identities are unsettled because the changes mentioned above tend to cross ethnic boundaries. For example the changing role of women and their greater inclusion in the labour market has affected not only women’s and men’s identities, it has also led to changes in family structures. Changing Attitudes and the Family Over the last fifty years, Britain has witnessed changes in marriage, household, and family forms that would not have been thought possible prior to the Second World War (Giddens, 2001). The rise in the divorce rate and the number of single parent families, has largely been blamed on the 1960s rise of the feminist movement. There has also been a growth in the rate of women who have children but have not married (Social Trends, 2000). Attitudes have changed considerably in this regard and it is rare to hear of the lonely old spinster. People do not think that women who don’t want to marry are in some way strange. Parsons (1955) argued that (what has been called)the traditional family serves two major purposes that are common to societies, the primary socialisation of children into the norms and values of society, and the stabilisation of adult personalities. For Parsons the institution of the family provided the mutual love and support needed by individuals in order for them to be fit enough to take their places in society (Giddens, 2001). In 1997 when Blair’s Government came to power the above ideology of the family that had existed in Britain for almost a century was breaking down and unemployment was continuing to rise. Death, divorce, and the rise in the number of single parent families meant that the traditional ideal of the male breadwinner and the female carer/homemaker were becoming less common (Giddens, 2001). Single mothers (although not a strong favorite) were no longer seen as shamed women, as they might have been in the nineteen fifties. The concerns of the Welfare State were with the traditional, nuclear family where the man was the breadwinner and the woman cared for the home and children. It was not therefore, set up to deal with single parent households. In this way changing family structures result in an increase in other social problems, particularly poverty (Giddens, 2001). Traditional family structures are no longer the norm in the UK and this has led to a change of attitudes towards those w ho do not live in the traditional nuclear family that Parsons described. However, this leads to other social problems because the state system is not equipped to deal with either the increased burden on the benefits system or in making the employment and childcare systems more equitable. Conclusion British identities and attitudes have changed considerably since the 1950s. This is largely as a result of changing employment patterns, cultural policy, mass immigration, and changes in family structures. Human behaviour is based on guidelines that are shared by a group and in order for that group/society to function effectively the guidelines must apply to all its members. Thus culture is learned and shared and without it members of a society would be unable to communicate effectively and chaos would result (Giddens, 2001). This is why attitudes have had to change in Britain and this has had corresponding effects on how people understand both their Britishness and their identities. Bibliography Abbott, P. and Wallace, C. 1997. An Introduction to Sociology: Feminist Perspectives. London, Routledge. Bradley, H. 1997. Fractured Identities: Changing Patterns of Inequality. Cambridge, Polity Press. Cohen, R. 1996 â€Å"The poverty trap† Community Care; 1 Aug 96, p.26-7 Crowe, G. and Hardey,M.1992. â€Å"Diversity and ambiguity among lone-parent households in modern Britain†. In Marsh, C. and Arber, S. (Eds.) 1992. Families and Households: Divisions and Change. London: Macmillan. Giddens, A. 2001. (4th ed). Sociology. Cambridge, Polity Press. Giddens, A. 1991 Modernity and Self Identity Cambridge, Polity Press Hall, S. and Gleben, B. eds. (1992) Formations of Modernity. Cambridge, Polity Press in association with the Open University Press. Pearce, S. M. 2000 ‘The Making of Cultural Heritage’, In Values and Heritage Conservation, edited by E. Avrami, R. Mason and M. de la Torre. Los Angeles: Getty Conservation Institute (2000) 59–64. Parsons, T. and Bales, R. 1955. Family, Socialisation, and Interaction Process. Glencoe, Illinois: Free Press Smith, A. 1991 National Identity Harmondsworth, Penguin Social Trends 30 2000. General Household Survey in Giddens, A. 2001. (4th ed). Sociology. Cambridge, Polity Press.p.181 Turnpenny, M 2004 â€Å"Cultural Heritage, an ill defined concept? A call for joined-up policy† International Journal of Heritage Studies 10 (3) July 2004 pp. 295-307 Walby, S. 1986. Patriarchy at Work. Cambridge: Polity.

Health Care Reform in the United States Essay example -- President Oba

Health Care Reform in the United States In the United States, more than forty million people are without health insurance. Of these people, many are employed by firms that do not offer coverage and many others fall just below the poverty line. Many are poor but still do not qualify for Medicaid. At least twelve million of those without health insurance are children. Reliable sources indicate that the number of uninsured people could rise as high as sixty million by the year 2010. There is also a dilemma that the insured United States citizens face, that their healthcare system is sick, and everyone is aware of its illness: profit. In 2008, Malike Hassan's, an HMO stockholdings CEO, salary was 166.4 million dollars. Most experts agree that the lack of plan participants' personal involvement in the healthcare system is largely responsible for inflation within the plans. However, as the debate rages on about how to best resolve the issues, it is certain that, as individuals become more involved in the healthcare process, they become an integral part of the solution. If people wish to change the system, they must change their role in healthcare reform from passive to active. In order to bring unification and unconstrained functionality to the U.S. healthcare system, people must first educate themselves on how their healthcare works, voice their opinions, and finally join together to bring reform. The first action people must take to insure their own well being and safety is to stay thoroughly informed on how their HMO plans run. Managed care is often criticized for encouraging the withholding of beneficial care from patients. People need to be aware that many HMOs contain Gag Rules. These rules, in contracts ... ...normous medical bills. Then there are citizens who are caught in the surreal world of Workers Comp, where money, if it ever shows up, is often too late. Healthcare is the one asset that affects every United States citizen. US citizens need to realize that the demand for healthcare services starts and ends with individuals. As personal involvement and education increase, people become empowered to make informed healthcare decisions, and that is good medicine for America as a whole. Bibliography: 1. Orient Jane M M.D. Your Doctor Is Not In Healthy Skepticism About National Healthcare Crown Publishing, Inc., Macon, GA, 2007. 2. National Organization of Physicians Who Care http://www.pwc.org/ 3. Daniels Norman. Benchmarks of Fairness for Health Care Reform Oxford Univ Press, London, UK, 2006. 4. Labor Party Online http:www.ipc.apc.org

The Flaws Of Hamlet :: essays research papers

What is Hamlet's flaw?…';Nor to any one is he known to have defect. No one ever ventures to speak of him slightingly or critically. Why does not the King, Laertes, or Fortinbras despise him for a scholar and a dreamer, at least, instead of taking him as they all do for the worthy son of his warrior sire? Why does not the Queen once sigh, or Horatio sadly shake his head? He is a courtier, soldier, scholar, the expectancy and rose of the fair state, cries Ophelia, and there is no suggestion that she is saying it as one who does not know. It is the accepted opinion. The king fears him, and he shrinks form bringing him to account for Polonius' death, he says because of the great love the general gender bear him. This sinful Queen quails under his rebuke, and yet loves him too well to betray his confidence. And as often in Shakespeare's tragedies, at the end of the play judgment to the same effect is pronounced on his character by a disinterested party.';   Ã‚  Ã‚  Ã‚  Ã‚  Was Hamlet out of his mind, or was he pretending to be crazy? Did anyone realize what Hamlet's dilemma, such as Ophelia, the King, and the Queen? What was his delay? Could it be that Hamlet was not so much afraid of killing the king, but hurting his mother, mentally, emotionally, after the death of her King and her abrupt marriage to Claudius. Was Hamlet afraid, that maybe the ghost of his father wasn't really his father's ghost at all, in that it was a trick of the devil?   Ã‚  Ã‚  Ã‚  Ã‚  Hamlet's over analysis is what turns out to be the reason for so many deaths, including his own. His procrastination kills not only himself, but also his mother, his girlfriend, and others, but it also leaves the reader full of doubt. Of course the average reader is aware that Hamlet will kill the new king, but was it necessary to have so many deaths due to one mans uncertainty? Yes, his father, the king, was killed by his own brother, Hamlet's uncle, and at seems as quickly as he died, he queen was re-married just as quickly. More often than not, Hamlet questions himself, his goal, his reason for being alive, but for every question came an opportunity to kill Claudius and he didn't. Hamlet, undoubtedly was confused, and probably scared, but the key question here is, was he in his right mind?

Visual Effects Created By E.E. Cummings In His Poetry Essay -- Cumming

Visual Effects Created By E.E. Cummings In His Poetry Edward Estlin Cummings, commonly referred to as E. E. Cummings, was born on October 14, 1894 in Cambridge, Massachusetts. He was a source of vast knowledge and was responsible for many creative works other than his poetry, such as novels, plays, and paintings. He published his first book of poetry Tulips and Chimneys in 1923. Many of his poems are known for the visual effects they create through his unusual placement of words on the page, as well as, his lack of punctuation and capitalization. The manner in which Cummings arranges the words of his poems creates an image in the reader's mind of the topic he is discussing, such as a season or climbing stairs. His visual style also brings emotions, such as loneliness or cheerfulness, to the reader's mind. Due to this creativity, Cummings won many awards, such as the National Book Award and the Bollingen Prize in poetry (Marks 17). In his poem "l(a", the words are arranged in such a way that they are falling down the page. He only puts several letters of each word on a line and then continues to spell the word down the page. The main focus of the poem is about loneliness and the words almost appear to be "lonely." He uses parentheses around the phrase "a leaf falls," which appears in the middle of the poem. The remaining letters in the poem spell "loneliness." When these are placed together in the same poem, it creates an effect that there is a leaf falling from a tree to the ground where it will be lonely because it will be separated from the tree. Cummings emphasizes the image of being alone or aloof by using two versions of the word one. On the first line, he uses the letter "l," which also looks like the number "1." On ... ...number of visual effects in his poetry. He combined the lack of punctuation, capitalization, and creative spacing with his topics, such as the seasons, to convey his messages. Some readers find the visual effects in his poems disconcerting and feel that they are meaningless because of it. However, others find his visual effects helpful in gaining a deeper understanding of his poems and the messages he was trying to convey. Cummings' poems were definitely meant to be viewed rather than simply listened to so that the reader can benefit from the full effect of them. His poetry does not follow traditional rules and is very unpredictable. As a result, they leave more room for your imagination to soar. Works Cited: Cummings, E. E. Poems 1923 ‚ 1954. New York : Harcourt, Brace and Co., 1926. Marks, Barry A. E. E. Cummings. New York : Twayne Publishers, Inc, 1964.

Psy/265 Sexuality at Different Life Stages Essay

There are changes in every stage of life including sexual changes that follow us as we grow older. With the following scenario’s that talk about the different points of our awareness and stages of sexual relationships, I will suggest from a counselors perspective ways to help each person in the settings presented. The first case is Anna, an adolescent girl, is very much in love with her boyfriend who is three years older than she. He is putting a lot of pressure on her to have sex. At the same time, she is anxious about her parents’ attitude towards her boyfriend. Her mother constantly warns her about dating an older boy and assumes that he intends to take advantage of her. The first thing I would go about is setting a relaxed and comfortable exchange to allow Anna to express her own opinions, in doing so I would simply ask her what she feels about having sex with her boyfriend, not how her parents feel, not how her boyfriend feels, but how does she feel about it. I would then ask her is she was prepared to have sex, has she discussed with her boyfriend what precautions they would take, and what they would be prepared to do if something happened and she became pregnant. Some of the questions would be directed towards her once I could visually observe her, I would ask her if she was feeling peer pressure to have sex, or if her boyfriend was pressuring her to have sex. I would also explain that sometimes it is okay to say no to sex and just because her friends say they have or are encouraging her to have sex does not necessarily mean it is the right decision for her. I would also enter into a discussion of what sex means to her, and bring about the questions to see if she feels if she does not have sex with him she would perhaps loose him. I would recommend to her that she see a gynecologist or her family doctor to further explore all the birth control options and make sure she understands that even though it is a shared responsibility with her and her boyfriend, she should make sure she is practicing safe sex. For me I would also mention that her mother is concerned, because Anna is her daughter. I would ask her if she had any questions for me, and then assure her that what ever we discuss is between us and she can feel free to come to talk with me at anytime. I would also tell her to take all the time she needed to come to her decision, and make it because it is what is right for her. I am a realist, and all we can do is provide the kids with good information and hope that we have given them enough of it for them to make a decision that is right and safe for them. Tom and Susan are an elderly couple. Tom has been retired for several years, and Susan is more recently retired. She has shown a renewed interest in sexual activity. Tom has not reciprocated Susan’s interest as he is anxious about his sexual ability at this age. I feel it would be best to first address some issues with Tom and see if he felt there was a possible physical reason that perhaps he had not brought up prior to this. Several factors may play a role in sexual inactivity including declining activity, physical problems, boredom, and attitudes about sex among older people. If he was having physical issues I would suggest to him that perhaps he should see his physician about some of the things that may help in this area. Many men have problems with erections due to stress and other factors, and when you can get to the cause of it, there is often help for it. I would discuss with them about Susan’s recent retirement and see if that change has triggered her to have some extra energy and less stress from not having a regular scheduled job. I would suggest that they try date night, or think about activities or things that used to make them feel more romantic, and suggest that they try to stop thinking about it and just let it naturally occur. Go out and do things that make you both happy, couple things, individual things, get to know each other again because in a sense that is what they are doing, getting to know each other again. I would encourage them to communicate and talk about things, not turn the television on or the phone on when they go to bed, and discuss their needs openly with each other and figure out what will meet both of their needs. Bill has been paralyzed from the waist down since he was a child. He is involved in a romantic relationship and wishes to be intimate with his partner but is unsure how to express his interest. Bill becomes very nervous and uncomfortable when talking about this subject Sex and the ability to have sex with a partner and have a long term intimate relationship is desired as much by people with a disability as it is with most people. The amount of physical sexual function and ability to feel pleasure or pain sensation is often the first thing they think of, raising fear and anxiety. Yet it is something we all desire because sex enriches our lives and brings us to understanding and closer relationships with our partners. People with a physical disability often have a poor self body image, thinking they are damaged goods, broken, somehow less than. These feelings are normal you should talk about them with your partner, but don’t dwell on them. Healthy love making is about pleasing your partner. Often people in Bill’s situation find excitement and release simply from the closeness of pleasuring their partner. Healthy sexuality involves warmth, tenderness, and love, not just genital contact, so I would encourage Bill to step outside of his comfort zone and talk to his partner about how he feels. I recommend that Bill seek his physician’s medical opinion and assistance to see if one of the clinical treatments for erectile dysfunction, such as Viagra could improve the quality of erections and sexual activity with him. I would also remind him that orgasm after paralysis is possible for some men but it is often not the same as it is usually defined. It can become less physical, less focused on the genitals and more about his state of mind. It is important Bill comes to understand that the loss of sensation does not rule out loss of sexuality. In conclusion, we all experience sexual awareness and activity during all ages of our lives. So we all need to take a moment to just breathe and know we are not alone. Talk to our partners, talk with our physicians/counselors and learn what will work for you in your own situation. Take control of your life and learn to understand your own body. References Rathus, S. A. , Nevid, J. S. , and Fichner-Rathus, L. (2011). Human sexuality in a world of diversity. (8th ed. ) Boston, MA: Allyn and Bacon.

Graduate Employability Essay

When we say Graduate Employability, the first thought that comes to mind is the definition of employability. Various definitions have been written, and rewritten. They are all correct, but not quite complete. Reason being, the perspectives on employability are dynamic, while the norms in education run according to the knowledge curriculum, which may also be dynamic in most cases, but runs on a pre set pattern- one cannot jump the queue. Often, there has been a gap between discipline based skills acquired during higher education, and generic skills which are increasingly regarded as an essential input for employability. This gives rise to this perennial debate about graduate employability and reveals issues in higher education. As David Hind and Stewart Moss (in their book, Employability Skills, published in early 2005) seem to suggest. – written, verbal, communication, presentation skills etc enhance the employability of an individual or graduate looking for a job. Having skills and putting them to work is the starting point of employability- by how much an individual succeeds in this effort determines his level of achievement. Employability is an ongoing process- and it does not begin or end with a graduate getting his first job. Britain has been in the forefront of this ongoing debate. While skills and knowledge have been the twin constituents of employability always, it remains to be decided which one is the critical attribute and what is the optimum mix. Professor Mantz Yorke takes the view that employability is complex and goes well beyond the notion of key skills- it takes into account a mix of personal qualities and beliefs, understandings, skilful practices and the ability to reflect productively on experience (Learning and Employability Series, the study on â€Å"Employability in Higher Education- what is and what is not†) Then we come to the issues in higher education impacting graduate employability. Higher Education Funding Council for England conducted a study on graduate employability way back in 2003 and found that work experience during courses appears to be a highly positive influence on employability. The reason is simple- while on the job, the student gets an opportunity to use his academic knowledge in realtime scenario- that too under close supervision and tutorial guidance. The ownership is high because the results are linked to the students performance. The intrapersonal skill sets are fine tuned and behavioural skills are further honed to provide the student with tools to accomplish a given task or project. When later, as a graduate he or she looks for employment , there is far more clarity on the demands of the job and his/her ability to match up- so wrong decisions are averted. It results in well matched expectations from both sides- the employer and the employee. Competencies being different for different job roles, it just gets that much much simpler to know what one is good at, and what one should be looking for. Another point highlighted in the study by HEFCE says that employer involvement in course design and delivery is positively associated with the quality of initial employment found by graduates. This way, the employers expectations are stated explicitly, and the curriculum tweaked to accommodate the expectations. Sufficient to say, that while there is already a whole lot being done at the graduation level, to turn out complete, capable and well balanced individuals, more can be done to enhance employability. The times are changing, so are the needs and expectations of students and Corporates. The efficacy of a sound education system gets established if the alumni are successful in their calling. This focussed group discussion is meant to establish the relationship between schooling and education. As Mark Twain said, so long ago- â€Å"don’t let your schooling interfere with your education†. We are all familiar with Robin Hood!

Morality of specific actions

It is not a secret that everyone can make mistake and there is no person who has never made mistake throughout the life. But what mistake and what sequences and problems it can lead to – it is another question?For instance, when in 1986 the specialists responsible for the Chernobyl Nuclear Power plant lacked a ‘safety culture' resulting in an inability to remedy design weaknesses despite being known about before the accident – they made mistakes (Causes of the Chernobyl Accident 1). Afterwards, those mistakes led to the global disaster. The chain reaction in the reactor became out of control creating explosions. High radiation level took place in the surrounding 20-mile radius and more than 30 people were killed immediately and about 135,000 were evacuated. In general, the result of the mistakes was 2,500 deaths (Health and Physiological   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Consequences 1).Actually, it is very difficult to evaluate the damage and consequences of th e Chernobyl Nuclear Disaster. Thus, evaluating the specific actions of the specialists in this case, we can say that off course their mistakes were inadmissible and these people had to be hold to higher standards of legal responsibility and their actions had to be considered as a crime.As to the advantages of the given position it should be pointed out that higher standards of legal accountability and responsibility make people understand the importance of their specific actions and problems, which can be caused, as a result of their mistakes. Such punishment will help to avoid repeating the similar accidents in the future.On the other hand, the given position has also its disadvantages. For instance, if higher standards of legal responsibility take place a doctor will think twice before to start a difficult operation. However, sometimes a doctor has to make an urgent decision and has almost no time to take into consideration all factors and threads, as a result of which a patient c an die. In this case, a doctor has to think about a patient and try the best to safe his life, but not about higher standards. So, coming to the conclusion it should be emphasized that higher standards of legal responsibility have to take place, but also they have to take into account all possible circumstances, which may occur in the future.ReferencesCauses of the Chernobyl Accident. Retrieved October 15, 2006Health and Physiological Consequences. Retrieved October 15, 2006

Student Cramming Essay

Abstraction This survey aims to find whether jaming behaviour had a important consequence on the memory keeping pupils who took Physics 82 ( Fundamental Physics II ) during the 2nd semester of school twelvemonth 2006-2007. A trial was given to these pupils after one semester ( first semester. 2007-2008 ) . A comparing was made between the tonss of pupils who acknowledged frequent usage of jaming methods and those that did non. Datas shows that keeping decreases with clip whether the pupil crammed or non. However. pupils that crammed have faster rate of lessening in memory keeping. 1. Introduction Cramming is defined as analyzing a comparatively big sum of capable affair in a short period of clip. It can be regarded as a despairing step of pupils to go through tests. complete undertakings. The effect of such mode of survey is low memory keeping [ 1 ] . This survey aims to corroborate or confute this stereotype. It is possible that classs reflect merely short term larning since they are given at the terminal of the semester and there is no confidence for long term keeping. Harmonizing to Duda. memory keeping is enhanced if. for illustration. a five hr survey session is broken down into five separate one hr Sessionss [ 1 ] . This applies to jaming where a individual survey session merely before an scrutiny is less effectual than several short survey Sessionss. A study was conducted to verify these premises utilizing UP Los Banos pupils who took Physics 82 during the 2nd semester of school twelvemonth 2006-2007. The study was limited to these pupils who are presently enrolled in Physics 83 during the first semester of school twelvemonth 2007-2008. Physicss 82 screens cardinal constructs in electricity and magnetic attraction. This survey aims to: 1. Determine whether there exists a correlativity between the chronological order in which Physics 82 constructs were taught and the students’ memory keeping of these constructs. 2. Determine the per centum of pupils who acknowledged to hold employed jaming methods for their Physicss 82 semester. 3. Determine whether there is a appreciable difference between students’ concluding class ( 1-5 graduated table ) in Physics 82 and their study class for both for the crammers and the non-crammers. 1. 1 Hypothesiss 1. There no strong positive additive correlativity between the chronological order in which PHYS 82 constructs were taught the old semester. and their memory keeping of these constructs. Earlier subjects taught are more maintained than earlier subjects. 2. There is no important difference between crammers and non-crammers concluding class ( 1-5 graduated table ) in Physics 82. and between crammers and non-crammers study mark. Grade is non a good index of jaming behaviour. 3. There is no strong additive correlativity study mark and Physics 82 concluding class for both crammers and non-crammers. Grade is non a good index of memory keeping. 4. There is no important difference between the between the students’ concluding class ( 1-5 graduated table ) in Physics 82 and their study grade both for the crammers and the non-crammers. Cramming has no important consequence on the student’s memory keeping of Physicss 82 constructs. 2. Methodology The study population consisted of all Physicss 83 pupils that took Physics 82 the old Semester. The Survey was done in category hours of Phys83 to all pupils. The population needed was filtered out afterwards. The study inquiries included 16 subjects in Physics 82 which were divided into 4 sets reflecting the first to the last one-fourth of the semester. Questions were generated for each subject. Five basic equations and two to four conceptual jobs were taken from the subjects. This was to guarantee that the study was representative of the whole Physicss 82 semester. The questionnaire study was divided into three parts. personal information. fiting type and multiple pick. The first portion consisted of personal information and besides asked the pupils to rate themselves in a graduated table of 1 to 5 where 5 was the highest. The information taken were the undermentioned: ofrequency of jaming in exams and/or undertakings: â€Å"I cram my survey for the dark before exams† ostudy modus operandi: ( 1-2hrs ) . ( monthly ( 1 ) †¦ . hebdomadal ( 5 ) ) I do non analyze for quizzes/do assign in front oPreparation clip for test ( a dark before ( 1 ) †¦ . three hebdomads before ( 5 ) ) I review merely near exam day of the months oStudents claim on good keeping: â€Å"I forgot my Physicss 82† oLikelihood of jaming in the hereafter: â€Å"I expect myself to jam for the coming tests due to ineluctable fortunes. † From these the pupils were so categorized to two sets as non-crammers ( labeled as R ) . holding less than 65 % of entire points in portion I. and crammers ( C ) whose high mark in portion I acknowledge their usage and likely hereafter usage of jaming methods. The per centum of pupils C and R in the population were so taken. The undermentioned comparings were made: ( 1 ) between C and R Physics 82 concluding class. ( 2 ) between C and R study tonss. and ( 3 ) between Physics 82 concluding class and study tonss of all respondents. In the 2nd portion. pupils were asked to fit an equation with a construct. There were 20 equations and matching constructs. Each lucifer was given 1 point. Examples of the inquiries were [ 2 ] : Column AColumn B 1. Coulomb’s Law2. 1 Volt K. 1AmpCoul=1Joule/Coulomb Part 3 ( multiple pick ) consisted of 8 conceptual and 8 computational inquiries. The followers are some illustrations: 1. Which of the followers is false about electric potency? A. is the energy per unit charge B. is dependent of charge go throughing per unit clip in a music director. C. it is a scalar measureD. electric potency surfaces lines cross each other2. Which of the undermentioned is true?I. An Ohmic Conductor has a additive Voltage and Current relationship. II. When Ohm’s Law is non obeyed the electric resistance ( ? ) of a substance is changeless in the equation E=?J ( J is current denseness ) .A. I merelyB. II merelyC. Both I and IID Neither I and I 1. The strength of visible radiation is Io=100 Watts 1 metre off from its beginning. What is its strength if the distance is doubled? A ) I=Io/4B ) I=Io/2C ) I=0D ) I=Io/8Tocopherol ) none of the above 2. In a DC R-L circuit. the current rises bit by bit to 5 ?A in 8?sec. What is the induced EMF of the 10H inductance? A ) 6. 25VB ) 0. 625VC ) 6VD ) 12. 5VTocopherol ) none of the above Problem work outing accomplishments were besides tested to derive penetration on the student’s accomplishments in runing some equations in portion 2. Separate 3 consisted of 16 points of 2 points each. The inquiries were structured so that 5 fiting type points ( Part 2 ) . 2 conceptual and 2 computational multiple pick points ( part3 ) represented each one-fourth of the Physics 82 semester. It was ensured that all points in the four quarters are of comparable degree of trouble. In order to prove the dependability of the study. we repeated some jobs in the questionnaire so as to deduce whether the pupils focused on replying the study or simply guessed the replies. The questionnaire had a sum of 52 points. 20 points for portion two and 32 points for portion three. Each one-fourth has perfect mark of 13 points. A correlativity between the sequence of these quarters and mean points per one-fourth was taken. 3. Consequences and Discussion All of the 48 Physicss 82 pupils who are enrolled in Physics 83 took portion in the study. Simple statistical methods were employed since the study involved the whole population. In portion I. it was assessed that there were about 32. 56 % crammers and 67. 44 % non-crammers in the population. The mean of the concluding classs of non-crammers was 2. 36 while that of those who cram was 2. 42. Since the scaling system is in a graduated table of 1-5 with 1 being the highest. the 1 with lower mean implies a higher class. Those who cram tends to hold a lower class than those who do non jam. This tendency was besides observed in the difference in the norm of study tonss between the two classs where non-crammers had a 59. 41 % norm and crammers had a 55. 47 % . The difference between the two norms was 3. 94 % . These difference is non significantly discernible in the 1-5 scaling system ; therefore. illation in jaming behaviour based on classs is non dependable. Figure 3. 1 Linear Regression of matching mean study mark of pupils per one-fourth in the fake test to prove natural debasement of keeping through clip. In figure 3. 1 the tendency of mark addition is shown with a correlativity of 0. 566. This shows a natural debasement of memory keeping through clip since in the most recent one-fourth. 4th one-fourth. the mean class of the pupil in the fake test were higher than their mean class in the old one-fourth. The mean points of 1st & A ; 2nd. and 3rd & A ; 4th are so averaged in braces that reflected foremost and 2nd half the of the Physics 82 semester. Figure 3. 2 Average tonss of pupils per one-fourth in the fake test. The norm of the 2nd half is 7. 802326 which is higher than that of the first half which is equal to 7. 476744. This farther justifies the debasement of memory of keeping with clip. Figure 3. 3 Linear correlativity of Physicss 82 concluding class and study mark Figure 3. 3 shows the correlativity between the study mark and the concluding class of the pupils in natural philosophies 82 last semester. The negative correlativity is due to the fact that 1 is the highest in the 1-5 graduated table Rating System. Students who got high classs in Physics 82 besides got high tonss in the study. The correlativity of -0. 62263 implies that the concluding class of the pupils is a strong index of memory keeping where a high class likely implies high keeping. Table 3. 1 Average difference and average difference between natural philosophies 82 concluding class and study grade CategoryMean DifferenceMedian DifferenceCrammer-0. 839-0. 5Non-Crammer-0. 664-0. 25 Table 3. 1 shows the difference between natural philosophies 82 concluding class and study class ( 1-5 class system ) . The negative mark indicates that all the pupils have lesser study classs compared to their concluding class. There is a important difference between the debasement of class between crammers and non-crammers. The crammers’ class decreased by 0. 839 while that of non-crammers’ decreased by 0. 664. The crammers significantly had less memory keeping than those of the non-crammers. 4. Decision Memory keeping undergoes debasement procedure through clip. This debasement is further increased by jaming behaviour. Memory keeping has a natural debasement through clip both for crammers and non-crammers. The earlier subjects were less retained than the most recent subjects. Cramming had a important consequence on the student’s memory keeping of Physicss 82 constructs. There was a strong additive correlativity study mark and Physics 82 concluding class as shown in figure 3. 3. Grade is a strong index of memory keeping since it was shown that those who got higher classs had better public presentation in the fake test. Therefore. pupils who obtained higher classs tend to hold more constructs retained. Cramming was shown to lend to memory loss. Crammers had a 0. 5 average bead in class between Physicss 82 concluding class and study grade whereas non-crammers had a average bead of 0. 25. The consequence of this survey is consistent with Duda’s survey which affirms the neg ative consequence of jaming. The construction of this survey may be implemented on other topics to farther measure the effects of jaming behaviour on memory keeping and may affect other standard on pupil academic public presentation. Mentions [ 1 ] J Duda. Survey shows trial cramming has negative effects on classs. hypertext transfer protocol: //wc. Arizona. edu/papers/94/91/01_2_m. hypertext markup language. Last modified on Feb 2. 2001. [ 2 ] H. D. Young and R. A. Freedman. University Physics: The Modern Physics. 10th edition. USA: Addison-Wesley Publishing Company. 2000. [ 3 ] Statistics. Encyclopedia Britannica 2005 Deluxe Edition CD. USA. Encyclopedia Britannica Inc. 2005

Body soul destinction Essay

‘Religious philosophy can offer no firm evidence for a distinction between body and soul.’ Discuss. Humans appear to have both a body and a mind, the body which is related to physical movements and appearances. And the mind which relates to feelings and emotions, qualia. Many philosophers therefore make a distinction between the mind and body, the dualist view that a person is made of two separate substances. On the other hand, some philosophers take a monist/ materialist view that the mind and the body are the same substance. This is a contentious area of philosophy, and has created a debate known as â€Å"the mind, body problem†. Such philosophers as Plato take a dualist view and try to offer evidence to suggest a distinction between the body and soul. Plato saw the body and soul as two separate entities. The soul that most closely resembles the divine and immortal. While the body resembles the human and mortal, which is endlessly changing and can be broken down. Plato was not trying to suggest the soul was perfect as it joined the body which it is inhibited by, however, he explains that by taking care of the soul the person can develop knowledge. Plato used evidence such as the â€Å"world of the forms†. He suggested that by taking care of the soul and ignoring physical pleasures the soul can return to the word of the forms when the body dies. The evidence of Plato’s theory can be seen everyday. For the body to survive it must meet its basic needs such as food, reproduction and physical pleasure. On the other hand for the mind to be stimulated it has other needs that are met through deep thought and learning. However, there is a flaw to Plato’s theory, how can you have two completely different substances that are the same thing? Plato’s theory suggests the body and soul can work together to achieve a higher level of existence, but if the body and soul are completely different there is no evidence to suggest they would be compatible. Another dualist, Aquinas took a more religious view of dualism. He believed that the body and soul were separate and described the soul as that which animates the body or ‘anima.’ According to Aquinas, the soul operates independently of the body. Aquinas believed the only things that are divisible into parts decay. The soul is not divisible and therefore on this basis of Aquinas’ argument it is able to survive death. However, through the link with a particular human body the soul becomes an individual so even when the body dies the soul that departs has an immortal existence. Evidence for religious views on the soul come from the bible. Within the new testament, there are stories of Jesus’ resurrection that suggest dualism. Within one particular story Jesus’ disciples are walking to Emaus. Along the way they are joined by a man, it is only when they arrive at Emaus and offer the man a place to eat and stay that he reveals himself as Jesus. This supports the dualist view as firstly, it proves that the soul is immortal and lives on after death, and secondly that the soul is separate from the body as the man who claims to be Jesus appears to be unrecognisable implying he has a different physical appearance. For Christians this will act as firm evidence that there is a body soul distinction, however for those who are not Christian the evidence may not be so reliable. Cartesian duality formed by Rene Descartes, describes the mind and body as being separates and is based on the phrase † I think therefore I am.† Descartes explained that feelings and sensations cannot be located physically. He accepted that everything non physical is in the mind and therefore must be distinct from the body. The mind according to Descartes is non – spatial and is distinct from material and bodily substances. He suggested that everything has characteristics and that the mind and body’s characteristics are different therefore hey must be separate. For example a property of the mind may be consciousness, whereas the body has more aesthetic qualities such as height breadth etc. Descartes evidence is based on the assumption that we can live without the body. He concluded that the body has the job of performing physical activities however, it is the mind that contains our identity. For Descartes the mind is I, that we can live without the body as the mind makes us who we are. Descartes took the religious view that after our death the soul is able to continue and be with God. † A man’s soul is that to which the pure mental properties of a man belong.† Richard Swinburne developed a dualist view based on the soul being indestructible and indivisible. Swinburne suggested that is a logical possibility for a person to exist after the body dies, as the soul lives on. The soul according to Swinburne is linked with mental processes and activity and it’s independent from the body. Evidence for Swinburne’s theory comes from near death experiences. In many instances people have claimed to have had near death experiences whereby their hearts have stopped during surgery and yet they have reported detailed accounts of what happened during the time they were clinically dead. For some this is evidence for consciousness, however if the body and soul is one entity this would be impossible. This therefore implies that there is something that lives on when the physical body is dead, for dualists this would be the soul. On the other hand although the details of the experiences seem to be accurate there is no proof that the experiences may not be caused by another physical phenomena. On the other hand Dawkins, a biological materialist would disagree with the opinion that the soul and the body are separate substances. Dawkins bases his theory on evolution and genetics. He would reject any concept of an eternal soul and therefore rejects dualism. Some of Dawkins work includes the â€Å"selfish gene† and the â€Å"blind watchmaker† Within these he rejects any idea of the religious view of dualism and within the â€Å"selfish gene† he explains that humans are a lucky accident and that all life is opportunistic and humans are merely genetic mutations with the need to mindlessly replicate. Dawkins does not deny human dignity and accepts the complexity of human life to be able to contemplate the origins of human life. The evidence for Dawkins theory of biological materialism is based on DNA. Dawkins explains DNA as a code of instructions that is made up of millions of strands of genetic information. Genes according to Dawkins program who a person is, and it is DNA that singly creates what a person looks like as well as their personality. For Dawkins both the mind and body are controlled by the DNA and therefore he suggests that there is no need for a soul. Although Dawkins theory is based on empirical evidence and it has been proved that certain genes decide certain parts of a persons characteristics there is yet no proof to suggest that genes make up the whole of a someone’s personality and therefore it could be seen that there may be something else, this may be the soul. John Hick has formed a view of religious materialism. He stated that humans are one composite being, one substance. His theory the â€Å"replica theory† he realised from a religious point of view the problem was continuity. In life after death how can someone be the same person without their body. Therefore Hick suggests that there must be some kind of replica. This replica is the same person however, whilst they cannot exist at the same time. According to Hick at the same time that when a person dies a replica of them is created by God. This is a way of preserving personal identity after death. The evidence for religious materialism is based on the resurrection of Jesus. Some accounts during the new testament describe Jesus after the resurrection and was recognised by followers before ascension. From a religious view this is evidence for the replica theory as it appears that Jesus died and when he came back had the same physical appearance as well as the same personality. Identity theory puts forward a materialist view of the soul. Identity theory is against behaviourism and suggests that the mind and the brain are in the same place. In the brain, consciousness is generated as well as the other physical processes we link with the brain such as movement. Evidence for this is put foreward in â€Å"the philosophy files†. Within the book and analogy explains how if you were to look in the brain you would be able to locate an area that is stimulated and that thoughts must be generated in this area. We already know only 10% of the brains capacity is used consciously and therefore it is a logical assumption that our mind is located within the brain. An analogy for this is that a woman can be a mother, a daughter and a sister etc. The same person can have many functions, it is therefore the same for the brain which as well as having the functions we already recognise such as controlling physical activity, speaking and controlling bodily functions it ca n also control the mind. Overall, although religious philosophy offers an explanation for the body soul distinction it is based on little empirical evidence. For those who already follow the religion it may fit in with their beliefs however, for those who are atheist of follow another religion the evidence that it uses makes little logical sense. Such dualists views as Plato where the assumptions are based on everyday life may be more appropriate, however there is still little empirical evidence to prove the theory. On the other hand materialists put fore ward convincing arguments based on scientifically testable theories i.e. Dawkins. But neither arguments yet put enough evidence fore ward to either prove their views or disprove that of others. Therefore the statement Religious philosophy can offer no firm evidence for a distinction between body and soul may be considered as correct, however there is not yet enough evidence to suggest that religious views of dualism cannot be true.

Critical Evaluation of the Paper Case Study Example | Topics and Well Written Essays - 1500 words

Critical Evaluation of the Paper - Case Study Example Viewed through a different lens, we can also see the author’s attempt to effortlessly move from theory to practice and back. This can be accomplished if practice dictates theoretical constructs that can be tested in different firms and industries. Another criterion that could enable this movement is the deconstruction of a complex subject into a well-ordered sequence. The author has been able to fulfill this through his 10-step procedure for strategic thinking. We would provide a balanced approach that hints towards the affirmative, yet there are some gaps that have not been addressed. To illustrate, let us look at Schoemaker where he says that his purpose is to provide a systematic methodology that would fashion a bridge between theory and practice. Whilst agreeing that the author has definitely provided a systematic methodology, there is no evidence of the academic theory that can be tested against the practice. In fact, the author makes no effort to state the key tenets of theory with regard to scenario planning. On the contrary, the paper abounds with several thoughtful instances drawn from practice, where organizational actors and organizations faced critical situations. Extending the answer to our question further, we also find that the author has omitted to explain the validity of his methodology to the context of the broader environment. In other words, we do not know whether the insights gained from these two companies are sufficient to provide an all-encompassing answer with regard to scenario planning.... The author has been able to fulfill this through his 10-step procedure for strategic thinking. Has the author been able to meet his stated purpose through this paper? We would provide a balanced approach that hints towards the affirmative, yet there are some gaps that have not been addressed. To illustrate, let us look at Schoemaker (1995 p.26) where he says that his purpose is to provide a systematic methodology that would fashion a bridge between theory and practice. Whilst agreeing that the author has definitely provided a systematic methodology, there is no evidence of academic theory that can be tested against practice. In fact, the author makes no effort to state the key tenets of theory with regard to scenario planning. On the contrary, the paper abounds with several thoughtful instances drawn from practice, where organizational actors and organizations faced critical situations. Extending the answer to our question further, we also find that the author has omitted to explain the validity of his methodology to the context of the broader environment. In other words, we do not know whether the insights gained from these two companies are sufficient to provide an all-encompassing answer with regard to scenario planning. We have evidence mainly from industry. There are two firms where the author has studied scenario planning. He has probably adopted the role of a facilitator or consultant in these two firms. Hence we can say that the author draws more upon primary research to enhance the credibility of his arguments. Notably, the author also makes select references to past events that transpired such as the attack of Pearl Harbor by the Japanese, the vast penetration of personal

East Coast Yachts Assignment Example | Topics and Well Written Essays - 500 words

East Coast Yachts - Assignment Example In the traditional method, usually the institutional and large investors are involved while the Dutch auction process facilitates small investors to participate in the bid. Advantage with the Dutch auction is that the process can fetch price of the share close to its market value at lower expense. Hence East Coast Yachts needs to go for a Dutch auction to go public. The optimal size of the IPO can be calculated by assessing true needs of funds for at least 2 years of future operations after ongoing expansion. Raising $100 million when the company currently needs only $75 million means ECY will have advantage of increased liquidity or cushioning to face liquidity crunch that may arise due to unforeseen circumstances in the business. However, in this process the company’s equity base will increase by 33% putting unnecessary pressure on the company’s earnings per share. This is disadvantageous because lower earnings per share will fetch lower market price assuming same P/E ratio for ECY. After all, efficient financial management is a critical need for any company to enhancing operational performance hence cushioning of 5-10% is fine while raising money in public but raising $100 million (33% higher than current requirement) is certainly detrimental to the long-term financial health of the company (Dutch Auction IPO vs. Traditional Bo ok Building, 2013). It is pertinent to note that the company already provides audited financial statements to the SEC as part of its bond indenture incurring expenses of $325,000, however, that needs not to be counted as necessary expenses for this IPO. Crowe & Mallards will charge 7% as underwriting commission to the total issue of $85 million that will take away $ 5.95 million leaving $79.05 from the fund collected. While deducting above mentioned expenses of $2,543,500 the company will have

Globalization Case Study Example | Topics and Well Written Essays - 1500 words

Globalization - Case Study Example Many things have conspired to make this trend a reality, primary of which is the constant push for globalization from liberal political theories that a â€Å"rising tide lifts all boats† as famously uttered by former president John F. Kennedy in one of his speeches. Another is rapid technology, especially in the areas of information and communications technologies (ICT) in which both geographic distance and time zone differentials had been shortened or compressed, in what is now called as a â€Å"flat world† where people produce goods and services continuously on a twenty-four hour basis. A very frequent theme of globalization critics is the concept of a â€Å"race to the bottom† in which manufacturers try to get the cheapest products made abroad at the lowest labor costs possible. These issues are the main concerns in this management case study regarding bicycle manufacturing. Discussion Super Sized Cycles is a little niche maker of custom-built bicycles intende d for big (obese or fat) people who are too big or heavy for ordinary and conventional bicycles. It is owned by Ms. Denizot and is in existence for barely five years already and operates out of the Burlington city in Vermont State in the United States of America. Her bikes are certainly not cheap, as these costs range from $699 up to $3,395 in price but these are built sturdier to carry overweight people and not collapse under a heavy load; the wheels, tires, seats, and steel frames are built much stronger than ordinary bikes. Sales last year was around $104,000 only. Mission Statement – Big Bikes for Big People at an affordable price of high quality Target Market – the obvious target market for this small niche-market manufacturer of big bikes are people who are obese or overweight which ordinary bicycles cannot carry as their big weight cause these ordinary bikes to either collapse or suffer a flat tire. There is now a sizable number of people who belong to this cate gory of overweight people as there is an on-going obesity epidemic in the United States of America due to changing lifestyle patterns, primarily the lack of any adequate physical exercise to burn off excess calories and the habits of many people to consume a lot of junk foods such as fast-food which are low in nutrients but high in bad cholesterol. In fact, this obesity epidemic is now so bad it is estimated that one out of every three adult Americans is considered overweight based on the body mass index or BMI which is the easiest way to measure if a person is obese or not (The Economist para. 3). Even children today are also markedly obese compared to kids two or three decades ago. Economists have considered imposing a so-called â€Å"fat tax† to discourage the people from eating too much junk food these days. However, there is another more positive approach to changing people behaviors through an activist approach which is to encourage obese people to be more physically ac tive through exercise. One of the healthier and more fun ways to do so is through biking and Super Sized Cycles has wonderfully found this viable alternative by offering to overweight people the chance to own a bike that is suitable for their size. There is a clear customer need for big bikes for big people who often cannot find the right bike. A generic business-level strategy for this small company for big bikers is to market exclusively to people who are considered obese based on their individual BMI. This is a type of focused strategy which means the company should sell big bikes only and nothing else that will dilute its strategy and make it lose its marketing focus. Examples are the two models that the owner had developed by herself (named as â€Å"