( KEVs ) Key Environmental Variables of a medium enterprise in a given Essay

( KEVs ) Key Environmental Variables of a medium enterprise in a given industry - Essay Example In that sense, Danone aims at providing natural high quality food to the global market that would assist in building health through all stages of life. As a result, this would cultivate a taste of things that are good for the customers. Danone Groups also has been able to provide products that are adaptable to all the other cultures. This internationalization strategy has been made possible through scientific research. The firm has been able to curve out a big market share globally by embracing various technologies that have enabled the customers to shop for food products through tablet computers and smartphones, as well as other mobile devices. Moreover, the firm has also incorporated traditional sales channels that include telephone, physical stores, and catalogues (Danone, 2013). With regard to the environmental responsibility, the firm is looking for raw materials that are cheaper outside their own market, in addition to being eco-friendly. This means that the firm guarantees the quality, safety, and traceability of the raw materials. Moreover, the firm has come up with policies that would help track and improve working conditions and environmental effects of farming (Danone, 2013). As part of its globalization strategy, the business entity has ensured long-term protection and renewal of water reserves being operated by the group. According to Danone (2012), the Group is also trying to expand its operations globally by having a constant consultation process with various stakeholders at both national and international levels. The consultation initiatives comprises of the government representatives in the country of operation, manufacturers, the civil society, and the environmental bodies, particularly where the aim is to provide clear information for the consumers or responsible behavior in the field of environment